Privacy Policy

Last Updated: 9/4/2025
 

Introduction

This Privacy Policy describes how Embrace Behavioral Health ("we," "us," or "our") collects, uses, and protects your personal information when you visit our website, subscribe to our email communications, or receive our services.

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Information We Collect

Website Visitors

• IP address and browser information

• Pages visited and time spent on our website

• Referral source (how you found our website)

• Device and browser type

Email Subscribers

• Email address

• Name (if provided)

• Subscription preferences

• Email engagement data (opens, clicks)

Prospective and Current Patients

• Contact information (name, phone, email, address)

• Insurance information

• Health information as required for treatment

• Appointment and scheduling data

• Payment and billing information

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How We Use Your Information

Website Data

• To improve website functionality and user experience

• To analyze website traffic and usage patterns

• To ensure website security

Email Communications

• To send newsletters and practice updates

• To provide educational mental health content

• To communicate appointment reminders and practice information

• To comply with healthcare communication requirements

Patient Information

• To provide psychiatric and mental health services

• To coordinate care with other healthcare providers (with your consent)

• To process insurance claims and billing

• To comply with legal and regulatory requirements

• To maintain accurate medical records

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Email Marketing and Communications

Subscription

• Email subscriptions are voluntary

• You can unsubscribe at any time using the link in any email

• We will not share your email with third parties for marketing purposes

Content

• Our emails may contain educational content, practice updates, and appointment information

• We may track email opens and clicks to improve our communications

• All health-related content is for educational purposes only

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Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except:

Service Providers

• EMR (Electronic Medical Records) systems for patient care

• Payment processors for billing and insurance

• Email marketing platforms for newsletter delivery

• Website hosting and security services

• Practice management software

Legal Requirements

• When required by law or court order

• To protect the safety of patients or others

• To investigate fraud or security breaches

• For public health reporting requirements

Healthcare Coordination

• With your written consent, we may share information with other healthcare providers

• For insurance authorization and claims processing

• As required by HIPAA and other healthcare regulations

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HIPAA Notice

For patients receiving clinical services, your health information is also protected under HIPAA (Health Insurance Portability and Accountability Act). You will receive a separate Notice of Privacy Practices that provides additional details about how we protect your health information.

 

Data Security

We implement appropriate security measures to protect your personal information:

• Secure, encrypted transmission of sensitive data

• HIPAA-compliant systems for patient information

• Regular security updates and monitoring

• Limited access to personal information on a need-to-know basis

• Secure backup and storage systems

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Cookies and Tracking

Our website may use cookies and similar tracking technologies to:

• Remember your preferences

• Analyze website traffic

• Improve user experience

• Ensure website security

You can control cookie settings through your browser preferences.

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Your Rights

Email Subscribers

• Unsubscribe from email communications at any time

• Request information about what personal data we have collected

• Request correction of inaccurate information

Website Visitors

• Opt out of non-essential cookies

• Request information about data collected during website visits

Patients

• Access your medical records (subject to applicable laws)

• Request amendments to your health information

• Request restrictions on how your health information is used

• File complaints about our privacy practices

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Data Retention

• Email subscriber information: Retained until you unsubscribe or request deletion

• Website visitor data: Typically retained for 2 years for analytics purposes

• Patient records: Retained according to Arizona state law and professional standards (typically 7 years after last contact)

 

Children's Privacy

Our services are not intended for children under 18 without parental consent. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

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Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. For material changes, we may provide additional notice through email or website notifications.

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Geographic Limitations

Our services are provided only to individuals located in Arizona. This privacy policy applies to information collected from Arizona residents.

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Contact Information

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Embrace Behavioral Health
Email: info@embracebh.com
Phone: 480-992-0561

For HIPAA-related concerns, you may also contact our Privacy Officer at the above contact information.

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Compliance

This privacy policy is designed to comply with:

• HIPAA (Health Insurance Portability and Accountability Act)

• Arizona state privacy laws

• CAN-SPAM Act for email communications

• General privacy best practices for healthcare providers

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This website and its content are not intended to replace professional medical advice, diagnosis, or treatment.
Always seek the advice of qualified healthcare providers with questions about medical conditions.